Digital Marketing Manager (AEC)

About the Role 
Want to join a irish SAAS company located in the heart of Dublin in the exciting world of AEC. Their software is for architects to aid them in the design of environmentally efficient building facades and have partnerships with exciting companies like Autodesk, Bentley and Trimble. They are currently seeking a talented Digital Marketing Manager to join the team to work on Demand Generation through exciting content and Webinars to drive MQLs through to Sales and work closely with the Product and leadership team.

Responsibilities:

• Development, implementation and management of all digital marketing strategies and activities, including both distinctive and coordinated strategies for differing streams of new and existing products to include campaigns, events, and PR.
• Working closely with the company’s Sales team enabling them to meet commercial objectives by nurturing and developing appropriate Marketing Qualified Leads.
• Develop and maintain appropriate online content to provide multiple touchpoints to drive lead development.
• Providing support to marketing activities of network of partners in the UK, US, EU, and support distinct campaigns specific to individual partners.
• Managing all social media channels and programs to maintain and improve online brand awareness and recognition.
• Undertaking continuous analysis of competitive environment and consumer trends and best practices.
• Working closely with product development team to define marketing opportunities, materials, and programs.
• Fully utilise the marketing tech stack (Saleforce, Phantombuster and more)

Requirements:

• Bachelor’s or Master’s degree in marketing;
• Proven record of accomplishment with more than 3 years in B2B marketing roles in Digital Demand generation with demonstrable track record of increasing MQLS and SQLs.
• Confident, driven, and dynamic, with entrepreneurial mindset and the ability to spot original marketing and business development opportunities in the AEC space or similar.
• Proficiency in standard Microsoft Office packages; knowledge in digital marketing platforms such as Phantombuster, Hubspot, Hootsuite or similar.
• Understanding and experience in social media and digital marketing activities, with a deep understanding of SEO and web and social analytics.
• Experience or understanding of the AEC (Architecture, Engineering & Construction) and / or BIM (Building Information Modelling) spaces would be a benefit.

Does this sound interesting to you?

If you like the look of what you've just read and want to find out more about this exciting opportunity then please get in touch with Liam at 016325046 or email your CV to liam.mcneill@recruiters.ie and I'd be delighted to discuss your suitability.

By applying to this job, your CV will be assessed by a consultant for the position described, along with considering you for other relevant­ jobs as they arise in accordance with your interest, experience and skill set. Your CV may be added to our secure applicant tracking system however your details will never