Customer Campaign and Insights Specialist (Insurance)

Tell me more!!
My client are seeking a dynamic and results-driven CRM Specialist to join our client’s exceptional Marketing Team. They have a bold vision to implement a cutting-edge CRM program using Microsoft Dynamics, revolutionizing our business outcomes. This pivotal role will play a vital part in achieving our objectives across various channels, including the web, call center, and most notably, their branch business. This is an exhilarating moment for CRM within our organization, with extensive development underway, presenting a remarkable opportunity for the right individual to demonstrate the transformative potential of data utilization in driving our growth targets.
The ideal candidate will be an enthusiastic advocate for leveraging data and insights to generate impressive returns on investment, while identifying avenues for growth and enhancing customer retention and satisfaction.

How would my day look like?

• Take the lead in planning, executing, and evaluating CRM sales campaigns for all our products, with a specific focus on our branch business.
• Work together with B.I. Analysts to refine lead criteria, aiming to optimize ROI.
• Establish and maintain performance dashboards to monitor the effectiveness of all CRM campaigns.
• Apply data mining techniques to extract valuable insights and continuously drive quotes and sales.
• Ensure a smooth flow of marketing leads and opportunities to the Sales team, overseeing the process.
• Provide forecasts on the commercial impact of campaigns and offer recommendations to improve performance and ROI.
• Monitor and manage marketing consent, extracting valuable insights to shape our strategy and planning.
• Deepen understanding of customer behaviour patterns and deliver actionable insights to relevant stakeholders.
• Actively identify opportunities to improve marketing activities throughout the customer funnel, focusing on enhancing metrics such as quote volumes, CPQ, and conversion rates.
• Work closely with Marketing Managers to develop, implement, and assess a comprehensive, long-term customer contact strategy across BTL channels (Below-The-Line)

What do you need from me?

• Minimum of 2 years' experience in a similar role, although industry experience in Insurance and/or Financial Services is not mandatory.
• Proficiency in using an email marketing tool is advantageous.
• Possess a high level of analytical acumen, with the ability to translate insights into effective strategies and actionable tactics.
• Possess an extensive knowledge of CRM functionality and capability, particularly with Microsoft Dynamics.

Qualifications:

• Honors degree in market research, mathematics, statistics, science, or an equivalent 3rd level qualification.

What is on offer?

• Competitive salary 
• Bonus  
• Pension   
• Contribution to health

Does this sound interesting to you?

If you like the look of what you've just read and want to find out more about this exciting opportunity then please get in touch with Liam at 016325046 or email your CV to liam.mcneill@recruiters.ie and I'd be delighted to discuss your suitability.

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