What are the parallels between marketing and recruitment?

What are the parallels between marketing and recruitment?

Recruitment can often be an overlooked career choice. A profession of rich reward and plentiful challenge; massively engaging and satisfying. No two days the same. Never a clock watched. It’s a core commercial function with success determined by hard work, relationships, commitment and design. Sitting on a bed of communication, creativity, problem solving and organisation. 

Among good recruiters, the core skills are weighted variously. But once you leverage your strongest suit, develop the rest to good standard and adhere to a long-proven process, the potential payout is vast – and profitable. Recruiting for marketers, with my own background in public relations, I know there are huge similarities between the disciplines. Regarding recruitment and PR, here it is laid out, like for like –

PR is all about your networks

These networks include media/online/social/political. It also incorporates the following:

  • Relationship building
  • Reputation management
  • Influence
  • Creativity and writing
  • Lateral thinking
  • Tendering, pitching and winning new business 
  • Being steps ahead in a competitive agency landscape
  • Working under pressure, prioritisation, with excellent admin

Recruitment is all about your networks

These networks kinclude clients/candidates/commercial contacts. It also incorporates the following:

  • Relationship building
  • reputation management – client companies, the agency, your personal brand and your candidates’ profiles.
  • Influencing candidates and clients through CVs, presentation and interview techniques
  • Creativity and writing (job ads, headhunting, events, PR and public speaking)
  • Dynamic, swift action and quick thinking
  • Tendering, pitching and winning new business
  • Working in a competitive landscape of agencies and in-house recruiters
  • Working under pressure, prioritisation and time management

For me, this is just an interesting comparison that may be new insight for others. It introduces a bit about the recruitment route for those who ever wondered, especially those coming from marketing or PR backgrounds.

It’s food for thought, useful for a future conversation or to fuel a career advice session with family or friends, or yourself. If you’d like to discuss your career, get in touch today – I welcome your contact by phone at +353 1 632 5043 or by email at louise.oreilly@recruiters.ie.

Want to know more? Find out everything you need to know about recruitment agencies in our handy guide.

By Louise O’Reilly

Louise O’Reilly is an associate principal marketing recruitment consultant at RECRUITERS.

 

 

 

 

 

Train track photo by Jonathan Pendleton on Unsplash

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